Great was the media interest in the man who wanted to swim from the source of the Rhine in the mountains to its mouth in the sea. The idea attracted far beyond the borders of the headlines. Even CNN and other well-known foreign TV stations were reporting serious Bromeis and his ambitious undertaking. Now is the end, it was learned today. Bromeis give up. The project is canceled. His sponsor, Switzerland Tourism justified the demolition so that a carry on is unthinkable, the health of the extreme float I will not release a sequel.

A public relations disaster for Switzerland tourism? At least 48.5 million francs, the organization put into marketing the summer, to promote the “water in Switzerland.” Respond differently to advertising creatives giving up Bromeis. As advertisers, Frank Baumann over baz.ch / Newsnet says, is the message for Switzerland tourism a PR disaster. With much effort they had Bromeis staged in front of the media. The message that staying abroad is liable now, well, that Switzerland but have a lot of water, but a nation of swimmers is not. “Bromeis makes us cowards as Swiss, dar. as wimps, we want to fail the best army in the world, but on a water adventure,” Baumann says with a wink.

Only with wetsuit

Marketing Professor Cary Steinman sees it differently. From a public relations disaster he will not talk. “It is the nature of things, that such projects can fail,” says Steinmann. The important thing is that Switzerland Tourism is now open and inform the media does not serve a cheap excuse. Steinmann does not think that the demolition will result in damage to their image abroad.

The situation is similar creative director Peter Brönnimann by the advertising agency SFLB, Switzerland Tourism has on its client list. Brönnimann considers the failure of Bromeis not as bad. “I’m going all year swimming in Lake Zurich. The water is much colder than this spring than last year. Anyone who has no respect for Bromeis performance is to go swimming a quarter of an hour at 12 degrees. He is not only cold but also greatest respect for Bromeis’ performance have. “

Shoes, ears: The fourth Schopfheimer literature entice passengers on Friday 25 May, again on a tour of the city with music and literature at four stations. The overarching theme is “love and passion in May.” Suitable to this, the participants of the financial statements give a “stimulating snack” served, served by restaurant and fish house Glöggler Freiburg.

Content and effect of this Gaumenkitzlers remain a mystery for now as well as the four stations of the four-kilometer tour. At the launch of the fourth mile was yesterday but much literature, which works on 25 participants MAI expects concrete: At the first station in the museum space is expert Professor H. Wiegand read an old wedding poem from Schopfheim. The text of 1576 is interesting not only because of its proximity to the subject of love, but because he was in the name Schopfheim for the first time ever mentioned in a literary work, yesterday said department director Jürgen singer. Already waiting at the station a little refreshment to the maximum of 100 participants.

Continue to the second station, talk to the mezzo-soprano Jessica Poppe with a folk song and an aria from Lehar’s Giuditta is. Martin Klabund is further from “The Lovers” read.

At the third station of the local heroes literature miles Jeannot and Christian Weissenberger will contribute as “jailbirds” their musical contribution, entitled “Heart and pain.” From the book “Good against North Wind,” then read Magda Brase and Reinhard Seiberlich. In the sentimental bestseller by Daniel Glattauer it comes to the dialogue of a man and a woman who have never seen, but by e-mail extensively to know and love learning.

Fourth stop: After nearly four miles total distance meet the guests at the cabaret daisy, whose working title is unknown, but the area of ​​life love and passion provides an endless source of issues and stories, one can only wonder what the two ladies and gentleman pick out the daisies. If then Brase and Seiberlich read from “Old Love”, hopefully the mystery surrounding the stimulating snacks will be aired …

Canton (DAPD-kid). Who goes into a shoe store and tries men’s shoes in size 49, has been very hard to find a matching pair. The tallest man in the U.S. but has no chance to buy shoes in a store. His feet are too big. His shoes have to be specially made for him. To pay for this, he has collected donations. But now he gets paid to the shoes.

Igor Vovkovinskiy is two meters and 34 centimeters tall. It extends in a normal sized room, almost to the ceiling and fit through any door without having to stoop. Somewhere between 60 and 65 shoe size he needs. Entirely sure he knows it. So he now wants to go to a company that manufactures sports shoes. There, his feet are measured and then shoes are made to fit him exactly. Because that’s important. Because shoes that were not good, the man’s feet have suffered so much. He therefore had to have surgery even.

The shoes should cost € 9000-15000. Igor Vovkovinskiy has not so much money. So he asked the internet for donations so he can finally buy well-fitting shoes. He reckoned that it lasts for a year until he has enough money together. However, many people wanted to help him. Thus came the money together in a short time.

The shoe manufacturer wants to but now no more money, he wants to give Igor Vovkovinskiy the shoes. The greatest man in America is delighted. With the collected money would buy the 29-year-old will be in future footwear: sandals for the summer and boots for the winter.

The President Andreas Schefer, who leads the regional SRG ownership since 2009, was unanimously re-elected for four years. 151 cooperative members of the SRG Bern Fribourg Valais and over 20 guests from politics and the media heard in the hotel in Thun Freienhof the paper by Roger de Weck, Director General of the SRG, the media center Switzerland in the digital age. In his analysis of the media situation in Switzerland, he pointed out that the environment for the SRG will always competitive and richer requirement. This SRG wrote in a statement on Saturday.

In allusion to the upcoming discussion and fees to the planned changes de Weck showed that the SRG would do in the future with more financial resources tend to be less. With less money to take on new and additional duties, was the first challenge. The second is the technical development, the stride ahead very quickly. Everything will be digitized and the SRG transform rapidly in the direction of IT companies. The third challenge was called the SRG-General the huge real estate investments that are coming to the SRG. Roger de Weck led the audience aware of the changes in the media use: The use of television and radio over a specific channel, which is still the “main gate” for media consumption, will increasingly be replaced by the “Nebentor” Internet. Already there are radio and television broadcasts, which would have the internet (via podcast or time-shifted online) and more viewers and listeners as the live broadcasts. A major challenge is the increasing competition, “Today there are about 300 TV channels,” noted de Weck – as mixed global companies like Time Warner, YouTube, Al Jazeera and Axel Springer also with such great public and private media companies in the neighboring countries. Roger de Weck. “The turning point is at least as large as the introduction of printing in 1450″ In this increasingly competitive environment, the SRG go with their people, “the limit”. The commitment of the SRG and the people are great expertise in this environment, a major asset. . “We want to do good journalism while remaining true to the journalistic principles” for de Weck, it is a privilege to be working for SRG: “. SRG is a Switzerland in miniature»

Two new board members

The statutory business was done under the direction of President Andrew Schefer. In his brief review of the fiscal year, he was pleased with the good use of the service as well as the financial situation of the cooperative. New to the Board, the General Assembly Matthias Eggel (Brig) and Peter Flück (Interlaken). Eggel worked as an economist at a large insurance company in Bern and is a town councilor in Brig. Flück is an entrepreneur and member of the Bern cantonal parliament. Replace Rose Marie Wyder-Imhof (Brig) and Ueli Scheidegger (wage Ammannsegg). Re-elected for a new term of four years, the previous board members. Re-elected and elected for another four years, the Assembly President Andreas Schefer (Bern), the SRG Bern Fribourg Valais has lead since 2009.

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Jacomarine boat shoes for Landlubbers
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The shoe trading company Vita Linus is a traditional family-owned. In the catalog business and the online shop is a small selection, presented exclusively by German manufacturers. A main focus is on comfort shoe range for ladies and gentlemen, as well as handcrafted casual shoes. Age-appropriate shoes and bandages / boots complete the nursing program. In addition, the matching accessories and shoe care products are available. Since October 2010, the Vita-Linus website a new, modern and attractive appearance, including online shop special offers. Premium partners are Jacoform, Meisi, Trabert, Lavitus, Liromed, and Völkl Varomed shoes.