The boot’s on the other foot: how the humble Ugg went upmarket
August 29, 2011
They were the trend that sanctioned a thousand "pyjamas to the supermarket" runs, but Australian footwear company ugg is now targeting more snappily-dressed clients with a luxury range of shoes, boots and handbags, with top prices approaching £1,500.
The brand’s sheepskin booties spawned near-ubiquitous high street copies after being spotted on the feet of celebrities such as Elle MacPherson, Gwyneth Paltrow and Kate Moss in the mid-Noughties and becoming a style sensation, much to the despair of many a fashion commentator.
The squishy suede, fleece-lined slipper-boots soon [...]